Thabo Ledimo
Chief Executive Officer
How we work / 03
The business formula
that works.
Clear thinking, thoughtful execution, and a shared definition of done.
01Clarify
Clarify
the brief.
We ask better questions until the opportunity is clear and the work has a useful direction.
Who leads itThabo Ledimo, Chief Executive Officer, with Dodi Maleka, Head of Business Development.What we usePerplexity and ChatGPT for research, Figma and Canva for early thinking, Adobe Acrobat for the written brief.
02Build the
Build the
right thing.
We combine strategy, design and technology into a focused, durable solution.
Who leads itNdumiso Yedwa, Chief Technology Officer, with our designers, app developers and engineers.What we useFigma for design, Lovable and Cursor for building, GitHub Copilot, Claude and Gemini alongside the team.
03Make it
Make it
move.
We launch, learn and improve so your digital work keeps earning its place.
Who leads itNtokozo Hlatshwayo, Head of Operations & Delivery, with the wider delivery team.What we useZapier and Make for automation, AI assistants for support and content, live reporting to guide the next round of improvements.
The people behind the process
Every step has a name behind it.
Strategy, delivery and engineering are led by people you will actually speak to, supported by a broader team of designers and developers.
Dodi Maleka
Head of Business Development
Ntokozo Hlatshwayo
Head of Operations & Delivery
Ndumiso Yedwa
Chief Technology Officer
The broader team
Designers · App developers · Engineers · Specialists
One team, three cities, and a shared habit of making complicated things feel simple.
